{"id":2213,"date":"2024-04-01T14:46:26","date_gmt":"2024-04-01T12:46:26","guid":{"rendered":"https:\/\/simplygest.es\/blogtecnico\/?p=2213"},"modified":"2024-04-01T14:46:28","modified_gmt":"2024-04-01T12:46:28","slug":"crm-una-herramienta-fundamental-para-mejorar-la-relacion-con-los-clientes","status":"publish","type":"post","link":"https:\/\/simplygest.es\/blogtecnico\/crm-una-herramienta-fundamental-para-mejorar-la-relacion-con-los-clientes\/","title":{"rendered":"CRM: una herramienta fundamental para mejorar la relaci\u00f3n con los clientes"},"content":{"rendered":"\n<p>CRM (Customer Relationship Management) es un software que te ayuda a gestionar la relaci\u00f3n con el cliente pero siempre se debe tener en cuenta la propia estrategia que se quiere aplicar y no solo el concepto como la propia herramienta.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2024\/04\/smileys-5617876_640.jpg\" alt=\"\" class=\"wp-image-2214\" srcset=\"https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2024\/04\/smileys-5617876_640.jpg 640w, https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2024\/04\/smileys-5617876_640-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>En SimplyGest queremos no solo aclarar el concepto de CRM sino tambi\u00e9n explicar por qu\u00e9 es tan importante para aquellas empresas que tienen que mantener una relaci\u00f3n con los clientes. El CRM es una de las prestaciones que ofrecemos en nuestro software de gesti\u00f3n, y tras todos estos a\u00f1os que nos avalan podemos determinar algunas se\u00f1ales que muestran claramente la necesidad de que una empresa tenga este tipo de herramienta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CRM, \u00bfqu\u00e9 es y por qu\u00e9 es tan importante para empresas?<\/strong><\/h2>\n\n\n\n<p>Un CRM es un software que te permite analizar y distribuir informaci\u00f3n relevante a los clientes dividi\u00e9ndolos por grupos de inter\u00e9s, adem\u00e1s de evaluar su comportamiento. Es decir, nos permite personalizar la informaci\u00f3n que queremos que llegue a clientes o clientes potenciales. Tambi\u00e9n nos permite automatizar todas esas tareas y generar informes de seguimiento que ser\u00e1n fundamentales en la toma de decisiones.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"282\" src=\"https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2021\/06\/0.jpg\" alt=\"\" class=\"wp-image-1665\" srcset=\"https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2021\/06\/0.jpg 1024w, https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2021\/06\/0-300x83.jpg 300w, https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2021\/06\/0-768x212.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>El CRM permite almacenar de manera conjunta todos los datos sobre los clientes para que as\u00ed todo el equipo pueda trabajar con la misma informaci\u00f3n, evitando errores y sobrecarga de trabajo. Adem\u00e1s, hoy en d\u00eda, un software nos permite tener acceso a la informaci\u00f3n estemos donde estemos.<\/p>\n\n\n\n<p>Un CRM se puede integrar con estrategias de marketing aumentando su eficacia y focalizando en los sectores que m\u00e1s convienen. Adem\u00e1s nos permite hacer un exhaustivo seguimiento de cada acci\u00f3n que se lleva a cabo, ideal para rectificar las estrategias hasta llegar a nuestros objetivos.<\/p>\n\n\n\n<p>Si adem\u00e1s esta aplicaci\u00f3n est\u00e1 integrada con otras de gesti\u00f3n empresarial, como facturaci\u00f3n, etc., mayor ser\u00e1 el n\u00famero de datos que tengamos y, por tanto, mejor informaci\u00f3n para el crecimiento de la empresa.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2023\/07\/logointro.png\" alt=\"\" class=\"wp-image-2077\" width=\"128\" height=\"128\" srcset=\"https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2023\/07\/logointro.png 512w, https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2023\/07\/logointro-300x300.png 300w, https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2023\/07\/logointro-150x150.png 150w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/figure><\/div>\n\n\n<p><br>Incluye un CRM en la gesti\u00f3n empresarial de la mano de <a href=\"https:\/\/simplygest.es\/\">SimplyGest <\/a>para apostar por el progreso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM (Customer Relationship Management) es un software que te ayuda a gestionar la relaci\u00f3n con el cliente pero siempre se debe tener en cuenta la propia estrategia que se quiere aplicar y no solo el concepto como la propia herramienta. En SimplyGest queremos no solo aclarar el concepto de CRM sino tambi\u00e9n explicar por qu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-2213","post","type-post","status-publish","format-standard","hentry","category-articulos-publicados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>CRM: una herramienta fundamental para mejorar la relaci\u00f3n con los clientes | SimplyGest Academy<\/title>\r\n<meta name=\"description\" content=\"CRM: una herramienta fundamental para mejorar la relaci\u00f3n con los clientes | Art\u00edculos Publicados | SimplyGest Academy\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link 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