{"id":2192,"date":"2024-01-03T13:42:34","date_gmt":"2024-01-03T12:42:34","guid":{"rendered":"https:\/\/simplygest.es\/blogtecnico\/?p=2192"},"modified":"2024-01-03T13:42:37","modified_gmt":"2024-01-03T12:42:37","slug":"big-data-en-empresas-por-que-es-importante","status":"publish","type":"post","link":"https:\/\/simplygest.es\/blogtecnico\/big-data-en-empresas-por-que-es-importante\/","title":{"rendered":"Big Data en empresas, \u00bfpor qu\u00e9 es importante?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"451\" src=\"https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2024\/01\/monitor-1307227_640.jpg\" alt=\"\" class=\"wp-image-2193\" srcset=\"https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2024\/01\/monitor-1307227_640.jpg 640w, https:\/\/simplygest.es\/blogtecnico\/wp-content\/uploads\/2024\/01\/monitor-1307227_640-300x211.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>El Big Data, tambi\u00e9n conocido en espa\u00f1ol como macrodatos o inteligencia de datos, est\u00e1 teniendo una important\u00edsima repercusi\u00f3n en el desarrollo de las empresas hasta tal punto que se modifica la forma de hacer negocios. Pero empecemos por el principio: \u00bfqu\u00e9 es el Big Data?<\/p>\n\n\n\n<p>Como su nombre indica, es un gran volumen de datos, los cuales ser\u00edan imposible de analizar si no se cuenta con herramientas inform\u00e1ticas especializadas en ello. Es decir, Big Data hace referencia al an\u00e1lisis de datos con el objetivo de conseguir informaci\u00f3n importante. Eso s\u00ed, hablamos de volumen de datos muy alto y variados, que provienen de distintos canales como por ejemplo las ventas, los correos electr\u00f3nicos, las redes sociales, los datos con proveedores, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPara qu\u00e9 sirve el Big Data en las empresas?<\/strong><\/h2>\n\n\n\n<p>B\u00e1sicamente, el an\u00e1lisis de datos nos da informaci\u00f3n valiosa en la que puede basarse la toma de decisiones. Supone una inversi\u00f3n que requiere esfuerzo pero, sin duda, los beneficios se hacen palpables a corto y largo plazo.<\/p>\n\n\n\n<p>El uso de Big Data en empresas aumenta la eficiencia de la misma, pues todo el an\u00e1lisis se hace de manera autom\u00e1tica y se pueden generar incluso informes autom\u00e1ticos a tiempo real. Esto supone una mejora en la toma de decisiones, ya que se hacen en base al an\u00e1lisis de muchos datos.<\/p>\n\n\n\n<p>Por otra parte, nos ayuda a reducir gastos, ya que se pueden detectar procesos inocuos que se pueden evitar, mejorando, como hemos dicho, la eficiencia de la entidad. Tambi\u00e9n supone una herramienta valiosa a la hora de ofrecer nuevos productos o servicios, ya que nos ayuda a detectar tendencias y oportunidades. El Big Data es una realidad en Espa\u00f1a. Seg\u00fan el Plan Espa\u00f1a Digital, en 2025 se prev\u00e9 que el 25% de las empresas utilicen esta herramienta. \u00bfT\u00fa quieres comenzar con la transformaci\u00f3n digital para tu negocio? En <a href=\"https:\/\/simplygest.es\/\">SimplyGest<\/a> tenemos lo que necesitas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Big Data, tambi\u00e9n conocido en espa\u00f1ol como macrodatos o inteligencia de datos, est\u00e1 teniendo una important\u00edsima repercusi\u00f3n en el desarrollo de las empresas hasta tal punto que se modifica la forma de hacer negocios. Pero empecemos por el principio: \u00bfqu\u00e9 es el Big Data? Como su nombre indica, es un gran volumen de datos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-2192","post","type-post","status-publish","format-standard","hentry","category-articulos-publicados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Big Data en empresas, \u00bfpor qu\u00e9 es importante? | SimplyGest Academy<\/title>\r\n<meta name=\"description\" content=\"Big Data en empresas, \u00bfpor qu\u00e9 es importante? | Art\u00edculos Publicados | SimplyGest Academy\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/simplygest.es\/blogtecnico\/big-data-en-empresas-por-que-es-importante\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Big Data en empresas, \u00bfpor qu\u00e9 es importante? 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